Vision Fitness and wellness and its founder, Natania Goldberg, have been inspiring clients to achieve optimal physical and mental health for over two decades.
Natania delivers extraordinary results through personalized regeneration & health programs consisting of curated wellness services such as: Rolfing, Massage, Fascial Therapies and Movement Coaching for Posture Rejuvenation amongst others.
Natania stands out from other providers due to her unique ability to draw upon a diverse range of knowledge and expertise when working with clients. With over 25 years of experience in the fitness and wellness industry, including a California State Certification in Massage Therapy and a National Certification as a Personal Trainer since 1998, she has the capacity to approach her work from multiple angles.
Unlike specialists who focus solely on Rolfing® or bodywork, Natania’s rich background enables her to view her clients’ needs from a broader perspective. Her expertise encompasses various domains of manual therapy and movement, spanning personal training, performance enhancement, and tailored health programs. Moreover, Natania’s lifelong athletic journey, which includes competitive swimming, track and field, triathlons, kickboxing, meter board diving, gymnastics, and baseball, coupled with her extensive experience in executive leadership roles, allows her to empathize with her clients’ diverse environments.
Her clients benefit from her non-judgmental and practical guidance, which is often difficult to find elsewhere. In essence, Natania is exceptionally well-equipped to help her clients achieve the results they desire, seamlessly transitioning them from the treatment room to their most meaningful pursuits in life.
Natania founded Vision Fitness and Wellness in 2011. Her customized approach helps clients discover what works for their body, educating and empowering them to make their wellness journey fun and create a full spectrum health regimen they can sustain. For Natania, it’s all about getting clear on your vision, making manageable moves toward those goals, and above all, enjoying the journey.
Originally from Brooklyn, NY, Natania moved to the Financial District in NYC. After 9/11 she moved to Greenwich Village prior to being relocated to California by The National Academy of Sports Medicine. This blend of east coast meets west gives Natania a unique understanding of her clientele allowing them to be themselves providing a safe, comfortable and caring environment. She brings the vigor, edge and sharpness of New York along with the balance of energy, calm and vibes of sunny California.
A dynamic blend of east coast meets west has given Natania an extraordinary understanding of how everybody is different— and how asking questions and being curious is oftentimes the best place to start.
Natania’s full immersion in every facet of the fitness and wellness industry underscores her dedication to holistic well-being.
Natania early on built her knowledge base as well as her relationships from the ground up. She began her journey as a personal trainer at the age of 18 at her local gym. She was soon promoted to lead trainer and Fitness Manager. In the wake of 9/11, she successfully opened and operated one of New York City’s biggest fitness clubs. It is during this time when Natania experienced how positive contributions from the wellness industry can impact many in need.
Natania was later recruited by The National Academy of Sports Medicine to be part of the education faculty. She taught courses around the country on individualized program design for achieving client goals and injury prevention including: postural and movement assessment, flexibility, core training, agility, speed, quickness, cardio respiratory soft tissue self – care, regeneration, athletic performance, anatomy, plus more. These workshops helped wellness professionals across the country achieve an NCCA certification. Her knowledge of strategic planning and program design eventually led her to Bodies in Motion. As the Director of Personal Training and Group Programming she oversaw business operations for five of the largest fitness facilities in Los Angeles. Natania worked as an executive with top tier health clubs such as Town Sports International, The Sports Club/LA and Equinox where she had the opportunity to lead and train some on the best fitness professionals in the New York and Los Angeles area. From there, she utilized her expertise as an Area Manager for 24 Hour Fitness overseeing up to twenty-four locations.
Through her own setbacks in health during this time, Natania realized there was a missing component to her programming for optimal health. For this reason, she then studied Bodywork, Massage Therapy at The Institute of Psycho Structural Body Work (IPSB), Life Energy Institute. From this experience, Natania added a new section to her business for regeneration programming,
Natania continued this path and became a Certified Rolfing Practitioner. This education and experience has brought her coaching, programming and vision of wellness to a new level. “I am inspired by the complexity and beauty of the human body. Our relationship with our bodies starts with the curiosity of what makes it tick, change etc. We move through life and all our experiences while our body stores everything.Taking care of our health allows us to enjoy the journey and many blessings.”
Actualizing her own vision of wellness in addition to working with thousands of clients has made Natania curious about different methodologies and modalities. Natania continues to educate herself staying up to date on current research while exposing herself to varied opinions and approaches.
“The ability to help others live in health and happiness motivates me. While I am on my own journey, I continue to be curious about finding a balance of what works for me and knowing that everyone is unique. EveryBODY tells a different story and finding what works and what does not is unique to each individual. It is this that drives me to learn about different methodologies and approaches and not stay myopic.”
“Engaging in Massage Therapy, Bodywork and/or Exercise (Personal Training), sometimes is one of the first steps someone takes on their journey towards their vision of wellness. It leads to positive changes in a persons physical, mental and emotional states. It is an honor to be part of that step.”
Throughout her twenty five year career, Natania has lead teams from east coast to west while training thousands of clients, athletes, and fellow fitness professionals, growing an impeccable reputation as a visionary in the fitness world.
“The more I continued my journey the more I was empowered to thrive through the setbacks and feel stronger on the inside because of the strength I continue to build on the outside.”
“Movement is all about connecting with your body first. Having the ability to navigate through life with freedom is a key component to wellness. Many diehard Fitness fanatics such as myself in the past have forgotten this! I have found in the fitness arena, there has been a history of focusing on the physical, what we can see, measure. While this has its merit, it often disconnects the individual from knowing their bodies individuality and base line.”
“We continue to move into a more fast paced, technology driven society with foveal vision and become accustomed to our relationship with our phones and computers. I propose, the key to long term achievement in wellness goals might be in starting with connection to others, self. & environment. My goal now is to not only build a physical foundation for clients but emotional as well. “
Natania’s diverse business background and trusted relationships with professionals around the country makes Vision Fitness and Wellness a one-of-a-kind experience. Vision Fitness and Wellness differentiates itself from other companies by doing much of the legwork and by bringing top tier health and wellness professionals from every sector to the client’s fingertips. Each program is customized for the individual and VF&W will align you with a team of experts that will get you the results you want. Natania knows the value of her business comes from the cumulative experience of her team and by offering a comprehensive wellness regimen that will stick.
On stage, on camera, or in person, Natania has an innate ability to connect with her audience. Her contagious character and playful delivery have allowed her to be featured on Eyewitness News, SELF, SHAPE, Pop Sugar, Birdie, and many other media outlets. Natania’s genuine desire to help others is executed in a fun and approachable way where clients and colleagues can take comfort in knowing she doesn’t take herself too seriously.
Natania’s ultimate vision is to evolve the fitness and wellness industry from its currently saturated and disconnected landscape into a community where knowledge is shared freely, helping clients more effectively, and in turn, making wellness a permanent fixture in their lives. She firmly believes the only way to make a difference is by working together. Natania’s message to those looking to start their own path towards wellness…
Fall in love with movement. No matter what is going on in your life, just get up, get out of the house, and move a little. It WILL make all the difference.
If you are looking to start a new wellness program, customize your current regime, or just get your daily dose of Natania, you can stay connected with her on Twitter and Facebook. Outside the fitness industry, Natania enjoys giving back by actively contributing to Cycle for Survival, Kicking Cancer, Pedal at the Pier, and many other causes.